Virtual World Cup Click & Shoot Date: 06-28-2006 06:06 PM CET Category: IT, New Media & Software Press release from: SpILL GROUP Click & Shoot, the online Football game which is already leader in France, is now available on Spill Group European gaming portals for the Virtual C&S World Cup. More than 1 million players expected during the World Cup! A real virtual World Cup of football is now available on SPILL GROUP's European network. MANY PLAYERS uses this opportunity to break into the European market and make a pan European launch of its famous football game Click & Shoot in a special Virtual World Cup version. MANY PLAYERS, a Paris based developer and publisher of online casual games, has announced in early June the official launch of the Virtual World Cup version of Click & Shoot, its flagship product and arguably the very best football game on the web also chosen by SPILL GROUP. The Dutch holding company SPILL GROUP who develops and runs more than thirty gaming portals in eight European countries and in Asia teams up with MANY PLAYERS in order to complete its game offer on football games with Click & Shoot. “SPILL GROUP offers gaming portals all over Europe. Therefore, a logical step was to establish a pan-European partner ship program with the publisher of one of the most popular games ever. That way both parties gain benefit. We are very happy with the cooperation.” says Reinout te Brake, Marketing & Business Development Director of SPILL GROUP. One of the most important assets of Click & Shoot for SPILL GROUP remains its unique flexibility. Indeed, the game has been launched in many European countries for the 2006 World Cup special event. This unique version offers players a chance to play under live conditions for their own national team and, as a matter of fact, doing this collectively. This means that players will compete for themselves and collectively for their country during the competition, in a worldwide tournament. Click & Shoot already counts almost 500.000 subscribers and more than 8 millions matches played increasing to more than 30.000 players each month. More than 800.000 matches are played every month (45% of them in premium game modes). One million players will discover, during the World Cup, the outstanding new features of the game, including “item selling” which dramatically increase benefits per gamer. For instance, players will have the opportunity to buy virtual shoes or any other equipment in order to increase the speed of their players on the pitch or for other benefits. This up and cross selling model will bring added values and flexibility to the world's on line football-fan community.
Product placement opportunities are also possible and already available within the game. Click & Shoot has not only seduced football fans across the Web but the corporate firms also. Among its partners: Yahoo!, AOL, Orange, Eurosport.fr, France Football, Française des Jeux but also French football clubs websites such as PSG, etc... In addition, French sports leader, “L'Equipe.fr” has decided to join Click & Shoot for strategic partnerships. Internet links: • Many Players, Click & Shoot publisher: www.manyplayers.com • Click & Shoot: www.click-shoot.com • Spill Group: www.spillgroup.com For more information and/or to obtain passcodes enabling to test Click and Shoot, contact MEGAPRESS agency. ABOUT MANY PLAYERS Founded in 2002 by Philippe Guigné, a former sailing champion winner of the « Tour de France à la Voile », who also happens to be passionnate about sports and Internet. As early as 1998, Philippe enters the Web and the video game industry with the release of the Virtual Skipper game. Convinced of the complementarity of the Internet along with video games and sports, he joins Kalisto for the « Ultimate Race » project that enabled users to play live in the real world. MANY PLAYERS has been set up to give sports enthusiasts across the world a chance to play high-quality video games with the « Internet community » aspect taking the lead, as far as the global approach/experience is concerned. Indeed, until then, the main audience has clearly been forsaken although they are numerous. Still, sports fans are a lot bigger community so they had to be adressed at some point in time and this is what Many Players now brings to the table. Internet, on the other hand, brings a whole new dimension to the video game expérience since it can add the ultimate emotion that gamers are looking for : live competition ... MANY PLAYERS games portfolio: Click & Drop (Rugby), Olympic Fever (Olympics disciplines), Click & Dunk (basketball game), Xtrem Jump (paragliding), and other dexterity games. For more information on MANY PLAYERS, please visit www.manyplayers.com. About SPILL GROUP The Dutch holding company SPILL GROUP was founded in 2001 and has subsidiaries in Europe and Asia. Its aim is to become the biggest source of the best games for PC and mobile devices. Currently, the company develops and runs more than thirty gaming portals in eight European countries as well as China, Malaysia and India. 1.5 million unique visitors a day look for gaming enjoyment on the SPILL GROUP portals. The portfolio contains 3.000 online games of all genres – skill games, casual games and fun games. The portals are kept simple and are specifically designed for every country. Those wanting to play a game do not need to register, but can start right away. For more information on Spill Group visit www.spillgroup.com Company contact: Mirjam Assink SPILL GROUP Holding 31 (0) 35 647 8248 firstname.lastname@example.org You can find this press release here 2006-06-28